About Us

Founded in 2013, we are a data strategy management consultancy specialising in earned media whether it be press and online media, social media, or SEO.  We want to create insights and analytics strategies for your organisation that can supplement current offerings and combine native platform reporting to be used to create bespoke reporting for larger, more demanding needs.

Our analytics and measurement approach is to take all existing data sources and repurpose them into structured and measurable findings that can be mapped directly to the KPIs that support your objectives. We believe these objectives, or purpose, must underpin every process from the strategy and planning stage to guarantee the most impactful campaigns. 

Training & Workshops

We can create customised analytics training modules for your team or conduct bespoke Strategic Workshops, to understand and comprehensively map the purpose behind specific activities when there is a need to define and support a measurement strategy.